Job profile at a glance
As an Assistant Brand Manager, you are expected to make a genuine contribution to the organisation. Your focus will be on driving social media, promotional activities, and trade execution to optimize the tactical impact on brand share and brand revenue performance. You will additionally need to support the work of the brand team and Marketing Executive on projects such as developing marketing campaigns, brand plans, and innovation, as well as collect and interpret marketing analytics. Excellent organizational skills are a core requirement for an Assistant Brand Manager, as well attention to detail, professionalism, responsiveness, the ability to handle multiple projects, and remain calm under pressure. You will need to work independently and as part of a team, and ensure that you use your creativity, express ideas, and execute tasks to make a real contribution to the organisation and its mission. This work will be a critical factor for the smooth operation of the Marketing Department and the attainment of its goals, as well as for the long-term growth of the company.
What you will do
Planning, managing, and execution of promotional, digital, and social media activities.
Assist in trade marketing plan development and support execution in conjunction with the sales team.
Involvement in the planning, delivery, and evaluation of integrated marketing campaigns.
Assistance in managing the project innovation process including (but not exclusively) project financials, project presentation and rationale, project packaging development, project stakeholder management, project launch (including trade rationale, sales presenters, and sample stock), Point of Sale as well as the marketing campaign to support the innovation.
Actively work with developing relationships and stakeholder management of creative, digital, BTL, packaging, POS, market research, and promotional agencies to manage projects and executions.
Help measure and celebrate the brand’s TTL impact by collecting data, compiling case studies, and producing reports. To work effectively as part of various teams, applying Premier’s approach and values.
Research to understand global and local market, consumer, and industry trends to drive awareness of key trends within the team to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc.
Actively work and develop a relationship with sales to understand the retail and wholesale landscape and their relative impact on the business, and how to optimise innovation, distribution, POS, and marketing campaigns.
Work as part of a team to help coordinate and organise work and execute activities in a timely and efficient way.
Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities including (but not exclusively) managing budgets, market share, marketing stock management, product catalog maintenance, customer and trade monitoring, maintaining brand history records, participating and taking minutes in meetings, reviewing mailboxes regularly, responding to requests by email and telephone, acting as a point of contact for inquiries and implementing new processes.
Developing selling decks and selling stories for Innovation launch
Execute range review decks with the support of the sales team by analysing data and trend insights.
Manage brand inductions and marketing support for a sales team.
Monthly and Quarterly data decks are to be updated and insights presented to the greater team.
Adhoc data reports for sales team
Support Kantar insights for adhoc reports.
Support size of prize analysis for new or growth opportunities
EXPECTED SKILLS AND ATTRIBUTES
Skills / Knowledge:
Managing an in-depth understanding of the digital environment and how this can be optimised to impact the brand growth strategy.
Customer marketing plan alignment to brand plan and implementation of agreed deliverables.
Understanding of key marketing drivers and strategies and have demonstrated how these can be utilised to increase market share, revenue, and Gross Profit.
Project management of Innovation, Activations, and Promotional Campaigns.
Competency to pull and analyse market research and utilize insights to drive strategic marketing and business initiatives and decision-making.
Business acumen with an understanding of business drivers which should include budget management, forecasting, P & L optimisation and management, impact of numeric/weighted distribution on revenue, as well as an in-depth understanding the portfolio in terms of volume, value, and Gross Profit drivers and how these need to be balanced and optimised to exceed revenue and profit targets.
Solid capability on Outlook, PowerPoint, Word and Excel. Capability should include being able to put together attractive well thought out presentations (PowerPoint) to enable decision-making, clear agency briefs (Word), be able to amend Innovation templates (Excel), and develop basic market share insights (Excel).
Marketing insights
Attributes:
Positive, action-orientated attitude with a real desire to learn and develop.
Problem solver.
Creative thinking.
Organised and practical approach to your work, solving problems, seizing opportunities, and focus on creating value for your team and the organisation.
Inquisitive and eager to learn, confident to use own initiative but with strong focus on detail.
Ability to work flexibly and proactively to achieve results.
EXPERIENCE AND QUALIFICATIONS
Experience
Minimum 2 to 4 years post-degree experience.
Marketing in FMCG with interaction with trade and sales (1 year) will be advantageous.
Previous experience in category and data insights will be advantageous.
Qualifications:
A degree in Marketing, Business, Communications, Digital Marketing or Advertising. A post-graduate specialisation in Marketing is preferable.
For more information contact Lisa – Lisa@ers-sa.com