Premium Pet Food & Lifestyle Startup
We’re not building another pet brand.
We’re building a premium pet lifestyle business with big ambitions, strong backing and a product range designed for modern pet owners who treat their dogs like family.
Our launch portfolio includes:
- Premium pet nutrition
- Wellness and supplements
- Grooming products
- Lifestyle accessories
- Apparel, toys, beds, harnesses and more
We are now looking for a commercially sharp, entrepreneurial CEO / Operations Director to help lead the next phase of growth.
This role is ideal for someone who enjoys building businesses from the ground up. Someone equally comfortable discussing strategy in the morning and solving supplier or operational challenges in the afternoon.
You will work closely with the founders to:
- Finalise product development and supplier partnerships
- Lead operational rollout and go-to-market execution
- Build scalable systems and processes
- Recruit and grow the team
- Drive commercial growth across e-commerce and retail channels
- Help shape one of South Africa’s most exciting emerging pet brands
What we’re looking for:
- Proven leadership experience as CEO, MD, GM or senior operational leader
- Strong background within FMCG, consumer goods, e-commerce or petcare
- Experience managing multiple product categories
- Strong sourcing, supply chain and operational capability
- Startup or scale-up experience
- Commercially minded with an entrepreneurial approach
- A genuine passion for dogs and the pet industry
This is not a highly corporate environment.
We need someone adaptable, energetic, solutions-driven and capable of operating in a fast-moving founder-led business where growth, creativity and execution all matter equally.
Location:
South Africa (Remote)
If you are excited by the idea of building a premium consumer brand from launch phase into a recognised market player, we would love to hear from you.