The go-to data wizard, directly reporting to the Director of Sales and Marketing at an FMCG Consumer Business. Mastered Sage Evolution, Spar Insights, Pick ‘n Pay Data, Massmart Data, Nielsen, and IRI to forecast sales trends and spot market shortfalls. Key responsibilities included creating the annual sales budget, executing trade marketing plans, and assessing new product viability. He coordinated marketing materials and new product labels, compared competitor performance, and drove sales team incentives. His analysis of consumer behaviour (down to the last LSM Group) was legendary with his  knack for turning numbers into actionable insights made him a great asset – just don’t ask him to pick a favourite spreadsheet!

For more information contact Lisa – Lisa@ers-sa.com